Strategic Roadmap

Path from First Customer to Regional Storage Network

🎯 The Vision

Build a profitable storage business at Te Waerenga Road, prove the model, then expand to multiple sites using the same regulatory approach Connor discovered.

Phase 1: Launch (Months 1-3)

Goal: Get Operational & First Customers

Critical Work Required

Task Why Essential Status Timeline
Finish Construction Can't operate without it Slab complete, sheds pending October 2025
Bank Account Setup Need to receive payments Accountant handling In progress
Insurance Activation Legal requirement Waiting Post-construction
Customer Tracking Track who owes what Not started 1 day
Pricing Decision Can't sell without prices ✅ Research Complete Finalize this week

Revenue Target (Based on $95-110/week pricing)

  • Month 1: $1,900-2,200 (5 customers)
  • Month 2: $3,800-4,400 (10 customers)
  • Month 3: $5,700-6,600 (15 customers)

Phase 2: Growth (Months 4-12)

Goal: Build to Sustainable Operation

Customer Acquisition

  • Facebook marketing
  • Local networking
  • Referral program
  • Subtle signage

Target: 50+ customers

Operations Refinement

  • Automate invoicing
  • Access control system
  • Customer portal
  • Maintenance schedule

Goal: Smooth operations

Compliance Building

  • Document everything
  • Photo diary
  • Access logs
  • Low impact evidence

Purpose: Future consent

Success Metrics

  • 50+ customers by month 12
  • $7,000+ monthly revenue
  • 60%+ occupancy
  • Strong evidence for consent

Phase 3: Optimization (Year 2)

Goal: Maximum Efficiency & Consent Application

  • Month 13-14: Submit consent application with 12-month history
  • Technology: Full Storman implementation
  • Expansion: Plan second location
  • Revenue: $10,000+ monthly target

Phase 4-5: Empire Building (Years 3-5)

Phase 4: Second Site (Year 3)

  • Launch site 2 using proven model
  • Centralized management systems
  • Staff/contractor model
  • $200k+ annual revenue

Phase 5: Network (Years 4-5)

  • 3-5 locations operational
  • Regional brand recognition
  • Professional management team
  • Exit strategy options

Related Documents

Master Plan Construction Progress Action Plan Revenue Projections