Competitive analysis, pricing strategy, and revenue projections for Max Storage Limited
Established pricing tiers and launch strategy
| Unit Type | Size | Launch Price | Standard Price |
|---|---|---|---|
| Large Units | 48m² (4m x 12m) | $95/week | $110/week |
| Small Units | 12m² (4m x 3m) | $35/week | $40/week |
| Premium Large Units | 48m² + extras | $110/week | $125/week |
| Outdoor Storage | Various sizes | $35-85/week | $45-95/week |
| Break-even: | 4-5 large units or equivalent |
| 50% Occupancy: | $3,470/month (6 large + 6 small units) |
| 75% Occupancy: | $5,200/month |
| Full Occupancy: | $6,940/month (12 indoor units) |
| Loan Interest: | $2,428/month |
Current research progress and critical data gaps
Immediate data collection needed to finalize pricing strategy
Critical: Need this data before finalizing launch pricing
📱 Phone: 021 807 708
🌐 Website: www.otsb.co.nz
🔍 Research Goal: What size unit is $65/week?
Why Critical: Closest competitor, need accurate comparison
📱 Phone: 07 573 5715
🌐 Website: baysecurestorage.co.nz
🔍 Research Goal: Full pricing structure for all sizes
Why Critical: Local Bay of Plenty competitor
📱 Phone: 027 389 7643
🌐 Website: thestoragehub.co.nz
🔍 Research Goal: Request pricing information
Why Critical: Direct local competitor in Te Puna
How Max Storage positions against competitors
| Premium Market: | Storage King, Guardian |
| Mid-Market: | National Storage, Our Target |
| Budget Market: | Storage Cube, Local options |
| Our Strategy: | Premium quality, mid-market pricing |
Access detailed pricing analysis and market research
Comprehensive pricing strategy and competitive positioning
Detailed competitor pricing and feature comparison
Financial modeling and occupancy scenarios
Industry trends and market analysis