Competitor Database

🎯 Direct Local Competitors

Facility Location Distance Key Services Pricing Range Website
Lock and Store Te Puna Te Puna ~10km RV/Boat storage, units $36.92/week outdoor Visit
Bay Secure Storage Te Puke ~15km Various sizes $40/week average -
Papamoa Self Storage Papamoa ~20km Indoor units $50-150/week -

🏢 Regional Major Players

Brand Locations Services Technology Pricing
Kennards Self Storage Tauranga CBD, Mt Maunganui Full service, climate control Online booking, app access Premium: $53-73/week
Storage King Hamilton, Rotorua Indoor/outdoor, moving supplies Online management Mid-range: $40-60/week
National Storage Hamilton, Auckland Premium facilities Advanced security Premium: $60-100/week
Storage Base NZ Mt Maunganui Garage-style units Basic systems Mid-high: $85/week

📊 Competitive Analysis

Service Comparison

Feature Us Lock & Store Kennards Storage King
24/7 Access ✅ Planned ✅ ✅ ✅
Boat/RV Storage ✅ Primary ✅ Limited Some
Online Booking 🟡 Future ❌ ✅ ✅
Climate Control ❌ ❌ ✅ ✅
Security Cameras 🟡 Planned ✅ ✅ ✅
Moving Supplies ❌ ❌ ✅ ✅
Rural Location ✅ ✅ ❌ ❌
New Facility ✅ ❌ ❌ Varies

🎯 Our Competitive Advantages

Strengths vs Competition

  • Location: Rural setting ideal for boat/RV storage
  • New Facility: Modern, clean, well-maintained
  • Specialization: Focus on boat/RV vs general storage
  • Personal Service: Owner-operated vs corporate
  • Flexibility: Custom arrangements possible
  • Growth Potential: Room for expansion

Areas to Improve

  • Technology: Basic initially, upgrade over time
  • Security: Add cameras and monitoring
  • Online Presence: Build website and booking system
  • Marketing: Increase visibility and awareness
  • Services: Consider adding moving supplies
  • Payment Options: Add autopay and online payments

💡 Market Gaps to Exploit

Gap Identified Our Solution Target Customer
Limited boat storage in Te Puke area 48m² large units + 12m² small units (12 total) Boat owners within 20km
Corporate feel of big brands Personal, flexible service Locals preferring relationships
City congestion for RV access Rural location, easy access RV owners avoiding city traffic
Rigid contract terms Flexible monthly/seasonal options Seasonal storage needs
High prices for covered storage Competitive covered boat storage Price-conscious boat owners

📈 Monitoring Strategy

Quarterly Competitor Review

  • Check competitor pricing changes
  • Monitor new facilities opening
  • Track occupancy indicators (advertising frequency)
  • Review customer feedback on Google/Facebook
  • Mystery shop key competitors
  • Update pricing strategy accordingly