Storage Pricing Analysis - August 2025

📊 Market Overview

Storage Type Price Range Market Average Our Target
Indoor Storage $5.56 - $53.33 per sqm/month $25.50/sqm/month $20-30/sqm/month
Outdoor Storage $5.56 - $25.00 per sqm/month $10.42/sqm/month $8-15/sqm/month
Boat/RV Storage $23 - $97 per week $60/week $50-85/week

🚗 Outdoor Storage Rates

Provider Location Size Weekly Price Per sqm/month
Store-it Te Awamutu Te Awamutu 6x3m (18sqm) $23.08 $5.56
Lock and Store Te Puna Te Puna 8x3m RV $36.92 $6.67
Kennards Tauranga Tauranga CBD 8x3m $53.31 $9.63
Storage King Hamilton Hamilton 8x3m $57.69 $10.42
Stash-It Hamilton Horotiu 8x3m $97.00 $17.50

🚤 Boat Storage Competition

Provider Location Type Weekly Price Notes
Lock and Store Te Puna Te Puna RV/Boat (8x3m) $36.92 Closest competitor
Bay Secure Storage Te Puke Various $40.00 Direct local competitor
Storage Base NZ Mt Maunganui Single Garage (6x3m) $85.00 Indoor premium

💰 Our Pricing Strategy

Large Units (48m² - 4m × 12m) - Covered Storage

Phase Weekly Price Monthly Revenue Strategy
Launch (Months 1-3) $95 $410 Attract early customers
Standard (Months 4-12) $110 $475 Market positioning
Premium (70% occupied) $125 $540 Maximize revenue

Small Units (12m² - 4m × 3m) - Covered Storage

Phase Weekly Price Monthly Revenue Strategy
Launch (Months 1-3) $35 $151 Attract early customers
Standard (Months 4-12) $40 $173 Market positioning
Premium (70% occupied) $45 $195 Maximize revenue

Outdoor Storage Spaces

Type Size Weekly Price Monthly Revenue
Small Car 5x2.5m $35-45 $150-195
Large Vehicle/Small Boat 7x3m $50-65 $215-280
RV/Large Boat 10x3m $70-85 $300-365

🎯 Competitive Advantages

  • New Facility: Clean, modern, well-maintained
  • Easy Access: Direct from main road, no congestion
  • Rural Setting: Less traffic, peaceful environment
  • Flexible Terms: Monthly, seasonal, and annual options
  • Personal Service: Owner-operated, responsive
  • Security: Gated access, planned camera system

📈 Revenue Projections

Storage Mix Units Avg Weekly Monthly Revenue Annual Revenue
Large Units (48m² covered) 6 $110 $2,850 $34,200
Small Units (12m² covered) 6 $40 $1,040 $12,480
Large Boat/RV (outdoor) 10 $75 $3,250 $39,000
Vehicle Storage 15 $50 $3,250 $39,000
Total Target $9,390 $112,680

🔄 Dynamic Pricing Triggers

Occupancy Level Action Timing
<30% Promotional pricing, first month free Immediate
30-50% Standard pricing, focus on marketing Ongoing
50-70% Increase new customer rates 10% Month 6
70-85% Premium pricing for remaining spaces Month 9
>85% Waiting list, plan expansion Year 2